Monday, July 09, 2007

There I was ready to start another business without properly doing my market research.

It is not wise to launch off in new ventures without first doing your research. We have to guard ourselves against diving into ventures that are not founded in smart strategic planning.

For me it was a magazine. I was thinking more with my heart, than my head. The bottom line is I want to own my own magazine, but when more and more of the cards started showing up on the table, I realized that my initial decision was perhaps an ill-advised one.

In the nick of time, I was saved from signing on the dotted line.

Hopefully, my dream to create my own magazine will be realized some day.

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