Saturday, July 28, 2007

During my days of selling advertising for regional Tallahassee publications, I had the wonderful privilege of meeting so many different business owners to chat about strategies to help spread the word about their business. Several times I talked with Clifton at Gulf Coast Metal Systems who is a metal roofing specialist for hurricane-prone Florida.

Like so many business owners, Clifton was looking for an advertising solution that wouldn't involve a throw-away publication. Advertising is too expensive to invest in print ads that only end up in a trashcan and the county landfill.

Businesses like American Steel Pan who are in the business of steel buildings are utilizing the power of the blogosphere to spread the word about their services.

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